The Istanbul based luxury handbag brand Misela was founded in 2008 in New York by a Rhode Island School of Design grad, Turkish designer Serra Turker who has mastered her Textiles design skills through exploring her cultural heritage and created an unique world of accessories that blends the taste of the West with the feel of the East. This eclectic brand known for its bold prints and colorful combinations is inspired by the global woman who cherishes timeless designs that accompany her through her journey.

Inspired by the vast history of Istanbul, Misela’s first boutique was opened in 2012 in Pera, one of the most historic neighborhoods of the city. Accordingly to the creative director Serra Turker, the boutique is the place to explore the colorful world of Misela and to experience its timeless journey. The in-house produced accessories have found its second home in 2014 with the opening of the Palmarina boutique in Bodrum and expanded its outreach to both the locals and the visitors from all over the world.

The nine year old brand now associated as one of the leading designer labels of Istanbul, has managed to build quite the global following with fans including Heidi Klum, Diane Kruger, Jessica Alba, Alessandra Ambrosio and Karolina Kurkova and has plans to open stores all around the world.